Automating Your Marketing

One easy way of automating the list building process with Twitter is by using the services of www.SocialOomph.com

You can send out automatic direct messages to those who begin to follow your updates. These automated messages could include a direct link to your website, blog or better yet – your squeeze page where you offer each Twitter user a free incentive, such as a report, ebook, article content or guide based on your niche market.

When it comes to using Social Oomph to build your list and initiate first contact with those that follow you, be sure that the product you are offering on your squeeze page is extremely focused on your niche market and offers something of value.

You don’t want to give away a product that is already saturated online, such as outdated PLR. Try to offer something original, even if it’s a short report or mini-product, the more exclusive it is to your list, the more likely that your visitors will subscribe to your newsletter.

Just like with every other social community, your marketing campaign needs to be tweaked and offered in a slightly very different format that caters to their desire to network with other like-minded individuals.

This means that you want to make sure your automated DM message, as
well as every tweet you broadcast is seemingly written for the benefit of the reader, rather than direct advertisements.

Posting entertaining and useful tweets is an important part of successfully building your online business with twitter, however you want to focus on spending your time wisely and ensuring that each tweet is productive in helping you further your brand, right?
This is where twitter link bait comes into play. Rather than posting a link to a direct news story, post a summary of it on your blog and direct people to your page in order to read the message you are broadcasting.

This is a passive aggressive marketing tactic that works very well within twitter, because rather than directly trying to sell to your following base, you are simply posting about something you found interesting, useful or entertaining.

Once you have them on your blog, they’ll likely explore your website and if you’ve done your job of developing relationships with your following base and staying active within the twitter community, it will be a lot easier to convince them to subscribe to your newsletter or purchase your products.

Show people that you are interested in getting to know them, what they are interested in, what they are looking for.

Focus on giving, more than receiving and you will quickly discover, just how effective twitter can be in helping you further your brand and building your online business.

By answering questions and providing help, tips or advice on questions that people have, you can establish yourself as a credible source for information within your niche market, quickly and easily.

Source: Marketing Tactics